New York BOSS take over

(This blog post contains paid for advertorial from Hugo Boss – I’m super excited about it and can’t wait to show you what I’ve been up to)

Hey,

Check me out; 2 blog posts in 1 day… you lucky devils!

As I mentioned in yesterday’s post, I’m currently in NYC for New York Fashion Week, working with Hugo Boss. Tomorrow, will be the Boss Menswear Show for their upcoming Spring/Summer ’18 collection. The show will be taking place at 1:00 pm EDT at Fulton Market Building in lower Manhattan that has killer views of the water and that famous New York skyline.

They will be live streaming the whole thing and guess who’s hosting it… ME!

What you can expect from the live stream you ask? I will be taking you behind the scenes, interviewing some of the Hugo Boss creative team, getting a sense of the inspiration behind the collection and chatting to the models (lucky me) and of course, you will get to see the show.  The theme is #SummerofEase so expect some super relaxed looks, much like the look I am wearing in the images. It is a collection that is perfect for looking effortless in hot temperatures with signature suiting cuts in lightweight fabrics. As someone who is always out and about, this is music to my ears!

Follow the live stream tomorrow right here – starting tomorrow at 1:10pm EDT (6:10pm for us Brits). Don’t miss it!

After the show all the looks will be up on the Hugo Boss website and you will be able to check them out here. 

All of these shots were taken by the incredible talented and very stealthy (I barely even noticed him and had no idea he was shooting most of the time) Lucas Flores Piran.

Thanks for reading,

Jim