All aboard the Coach show

This blog post contains a paid for advertorial from Coach

365 days of the year, London is one of the most stylish cities in the world, but every six months, we crank it up to maximum power. The past 4 days have seen 2016’s second instalment London Collections: Men.

I LOVED IT!

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Coach were showing their Spring ’17 collection, so I was fully representing with an outfit almost entirely made up of their offering last season.

I went for a green varsity jacket with the T-Rex jumper (you’d have to know how obsessed I am with dinosaurs to know how much I love this) and a blue backpack.

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Yesterday was the final day of LC:M and I was exhausted, so I decided to keep the rest of my outfit really casual with black Levi’s and Converse.
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I was lucky enough to work with Coach this season. Previously they had blown me with their level of creativity, not just with the pieces on the catwalk, but the whole theatre of the show too.

This time round was no different. Rather than having a conventional catwalk they had a pyramid that the attendees sat on whilst the models walked around it. Also, on each seat was a leather T-Rex skeleton, like the ones you used to make when you were a kid (like the one I made about a year ago that lives in my office… told you I liked dinosaurs).

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Coach always garners great support and so there was a brilliant turn out on the front row, with the likes of David Gandy (who is so attractive he makes me feel like a man-slug).

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photo credit: Stephane Feugere, @zefashioninsider on instagram

Nick Grimshaw and Jack Guiness,

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photo credit: Stephane Feugere, @zefashioninsider on instagram

Michael B. Jordan,

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photo credit: Stephane Feugere, @zefashioninsider on instagram

And my brother from another mother, Sam Claflin.

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photo credit: Getty Images

Backstage, I got to meet Stuart Vevers, Creative Director of Coach who really has done incredible things with the brand. I’m a big fan.

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photo credit: Stephane Feugere, @zefashioninsider on instagram

The show itself was incredible. It took inspiration from all sorts of eras of American culture, from punk to biker gangs to western and lots in between.

It was my favourite show of the season so I’ve included some of the strongest looks below, for you.

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Some of the pieces had designs painted by artist, Gary Baseman (apparently he was painting until 7am on the morning of the show!) and are so limited edition that they will not be produced when the collection launches in Spring next year.

Part of the show was made shoppable as soon as it was finished, including some items that Gary Baseman actually painted. If you go onto the Coach website to check it out, there’s also a really cool little video that shows you the process of how he makes such masterpieces. The shoppable items are only available until 15th June 16 (that’s tomorrow if you’re reading this on the day I post it) so be quick!

There’s already not many left, but I really want one… I’d be wearing art!